How do you make your web site stand out from the competition? A good way to start is to evaluate other online businesses that compete with you.

Competitive analysis is a standard practice that businesses should always undertake. In the online arena it is even more critical. Web sites can change so quickly that you have to keep a constant eye on what other sites are doing. Remember that customers can jump to your competitors’ site with a single click.

You are advised to evaluate your competition based on the follow criteria: overall professionalism, web site content, usability, search engine ranking, target market, features/benefits, offers and promotions, and innovation.

Look for an area where most or all competitors fall short. Consider making this element very strong on your site and using it as a competitive advantage.

Use the other sites as benchmarks. Make sure your site is as good as the best of them. Combine excellent elements from several sites into one great site (yours!)?

Comments (0)

Subscribe to this comment's feed