Ways to Increase Online Sales with Joomla SEO

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Thursday, 08 July 2010
Let’s imagine that you get 20 sales per month on your business website. Do you wonder what it would take to increase your conversions (business leads, sales, etc) by 20% or more?

From previous Joomla seo experiences, I have seen the best results in helping clients improve sales by ranking them higher for keywords where they already appear somewhere in the search engine index (2nd, 3rd or 4th page of Google or Bing) or got clicks for particular keywords in the past. To find those keywords,  go to:
  1. Google Webmaster Tools, then look for "Search queries" under "Your site on the web."
  2. Google Analytics, then look for "Keywords" under "Traffic Sources" for the entire range of your website history.
Now that you know keywords where you have the best chance to succeed short term, the ultimate success of your Joomla seo campaigns will depend mostly on the following factors:
  • keyword volume
  • keyword profitability
  • keyword competition level
  • your time budget devoted to Joomla seo
  • your expertise and experience with Joomla seo
Obviously, this post assumes that you are already generating Joomla website statistics with Google Webmaster Tools and Google Analytics. 
Last Updated ( Thursday, 08 July 2010 )
 

Virtuemart Onsite Credit Card Processing with PayPal Pro

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Wednesday, 07 July 2010

For a long time, I've heard Joomla small business users complain about a lack of certain features in Virtuemart. The biggest complaint is when shoppers have to leave their ecommerce website to enter their credit card or paypal account information on paypal.com which causes

  • more complicated checkout process
  • broken online shopping experience
So for onsite processing, here are steps that your Joomla developer needs to complete:  
  1. Make a backup of your Joomla website.
  2. Integrate Paypal Pro payment gateway on a test installation.
  3. Test Paypal Pro payment gateway.
  4. Implement the same changes on the official website.
  5. Test the changes on the official website!
For this, your Joomla designer or you will also need to:
  • Purchase and install 1 SSL Certificate.
  • Re-key SSL certificate every year.
  • Apply for a PayPal Pro Account.
  • Meet current PCI compliance standards. To use Website Payments Pro, you need to comply with security requirements for collecting and transmitting payment data.
Possible issues include but are not limited to https:// issues with your Joomla template, cross browser compatibility problems, security issues with your website and more. Therefore, considering that Virtuemart shopping cart does not come pre-integrated with PayPal's Website Payments Pro, you will either need programming skills, or the resources to hire a Joomla programmer.

So this year consider making it easier for your existing and new Virtuemart shoppers to purchase your products!

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Joomla consultant

Last Updated ( Wednesday, 07 July 2010 )
 

New Maine Real Estate Website Powered By Joomla CMS

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Wednesday, 16 June 2010
Key Real Estate Inc Sign The new Joomla CMS powered website keyrealestateinc.com now features the official MREIS index of properties making Key Real Estate Inc. website an attractive destination for sellers and buyers of homes in Maine.

The most important Maine real estate & IDX powered website benefits and features cover:
  • Visitors may easily search over 20,000 properties from the front page.
  • Visitors may easily view featured properties on a Google map.
  • Visitors may easily view properties by individual agents.
  • Real estate agents avoid double content entry because we included the official Maine IDX data.
  • Real estate agents don't have to worry much about auto-resizing, styling and other options because many of these actions are automated.
  • Real estate agents can now better manage their own contact info and photos.
  • Realtors display each property on its own landing page featuring a slideshow and contact us form for more detailed info and improved conversions.
  • Realtors enjoy many other benefits that are included with general purpose Joomla CMS where you may add and edit your own content.
The Joomla real estate websites provide each real estate agent an exposure that property buyers and sellers have come to expect and deserve in the modern online world. For more information, please visit OGO Sense custom realtor websites.
Last Updated ( Wednesday, 16 June 2010 )
 

Time to Upgrade?

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Sunday, 04 April 2010
Zoom on Joomla 1.6 SignOne of our clients from Maine who runs several Joomla non-profit websites on his server emailed me the following question: "I have been working on a few projects on our web site and I am finding that it is becoming more difficult to find extensions for Joomla 1.0. What are your thoughts on upgrading to Joomla 1.5?"

Now, as a technology guy who owns joomlaupgrade.com domain name but thinks business value is always more important, I would recommend:

Three main reasons to upgrade from Joomla 1.0 website to 1.5:
  1. Goals of your organization or business have changed so much that the website is no longer aligned to support those goals and your new objectives cannot be easily met by modifying the existing website.
  2. There are new high value business items that that cannot be sufficiently supported by the existing website: new products or services, business process automation, desire to refresh your brand or drastically improve your lead generation or sales.
  3. Increased security. While open source projects are typically more secure than commercial software, this is only true if you keep up to date with the latest security patches. Additionally, keep in mind that Joomla 1.0 is no longer officially supported by joomla.org.
Need help with website upgrades? Request a free consultation & free quote from our Joomla programmer.
Three main reasons NOT to upgrade from Joomla 1.0 to Joomla 1.5:
  1. You like Joomla 1.5 or 1.6 because of their features and shine but there is no true benefit to your organization or business. 
  2. You have an expert team that provides you support and maintenance and ability to sufficiently secure your website and resolve any immediate issues (example: OGO Sense regular maintenance clients).
  3. You don't have necessary financial, human or time resources so you would rather wait until the stable version of Joomla 1.6.

Want your Joomla website question answered by a Joomla expert? You may ask me free questions during our general purpose webinars every Tuesday and Thursday.

Last Updated ( Thursday, 08 July 2010 )
 

Our Secret Joomla Web Design Process

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Saturday, 27 March 2010
Many small businesses and organizations don't know what to expect during a web design process. Unfortunately, an ill defined design process results in your website design being low quality, more expensive, buggy (software) and frustrating for your small business.

In a nutshell, a modern website design or redesign process boils down to:

Website Consulting: You should expect your design company to provide you the best Internet strategy, professional and personalized advice.

Template Design: You don't need to tell your design company sites that you like. It's their job to recommend professional and
personalized design options for your small business.

Standard Business Solutions: Your web team should reuse as much code as possible so that the project can be completed more efficiently.

Custom Software Solutions: You may pay more for custom software solutions that exactly meet your company's special needs but while more expensive, they provide a competitive advantage over your competition.
Joomla Estimate Request Image
Intelligent Site Architecture: You need an intelligent site architecture that is simple, keyword optimized, supports your website workflows, visitor funnels and is intuitive to manage from the administrative perspective.

Automated Content Import: You can save time and improve accuracy by having a lot of content automatically imported into your website.

Training and Tutorials: OGO Sense provides necessary written tutorials, videos and online training sessions using phone and desktop sharing software.

Search Engine Optimization and Content Entry
: You want to perform SEO of your content to increase your sales and receive more business leads from search engines.

Beta Testing.
Test custom code and important website visitor conversions the most!

Finally, Site Release: You may host your Joomla website anywhere but there is a lot of value in choosing a Joomla maintenance plan. Joomla 
webinar description

To learn more about our proven Joomla design process for small business websites, please register for our free webinar "Ten Steps of a Modern Joomla Web Design Process" or download a request for your free Joomla CMS web design estimate.

Last Updated ( Tuesday, 30 March 2010 )