With Hubspot, you have a built in keyword optimization tool where Joomla users can use
Google Keyword Tool, Google Wonderwheel, SEOmoz Keyword Difficulty, SEOmoz Rank Tracker, SEOmoz Term Extractor or other free and paid tools.
I was really turned off with Hubspot’s page optimization tool where it said I did not have metadata keywords in pages. Who cares anyway? For finding metadata issues with Joomla CMS, I recommend Google Webmaster Tools which will provide more appropriate information than Hubspot.
For incoming links, Hubspot’s integrated optimization tool is their so called link grader. Overall, you may check your and competitors incoming links. I've seen similar stats within Google Analytics, Google Webmaster Tools and Google Search although they are for sure not as user friendly as within Hubspot. For analyzing incoming links with your Joomla CMS, I would recommend Google Webmaster Tools, SEOmoz Open Site Explorer, SEOmoz Juicy Link Finder and SEOmoz Competitive Link Research Tool.
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