Do you rely on your Joomla site for generating leads? - Do you know which keywords are the best at generating sales, not just website leads?
- Do you currently understand which marketing activities impact traffic, leads and sales?
- Do you realize that by understanding better which sources of traffic and marketing campaigns produce the best sales and ROI, you may justify spending larger sums of money on marketing?
A closed loop marketing system allows you to view your campaigns and how many prospects and
customers they are producing.
With Joomla CMS alone it is not possible to view and measure accurately how many customers your marketing campaigns create. To implement a closed loop marketing system with Joomla CMS, you will need to integrate a CRM solution to correctly track how many new customers your marketing campaigns are generating.
Using Google Analytics, it is possible to analyze any source of traffic and calculate conversion rates for each of those sources showing which campaigns have the best visitor to lead conversion but
Google Analytics fall short on lead to customer conversion stats which is an integral part of measuring your marketing ROI.
Lead to customer conversion ratio can be measured separately using your CRM but if you’re already a pretty busy small business owner and lucky to have a CRM, then most likely your website and CRM stats are disconnected and not automated.
OGO Sense uses Google Analytics, Joomla CMS and vTiger CRM Open Source integration for a closed loop marketing system where you can overlay your conversion data and see a number of customers or leads you generated for a particular source of traffic.
While you may continue what you’re doing, the statistical process control is one of the easiest and least expensive ways to improve your marketing, sales or other processes. And that’s exactly why smart marketers and businesses rely on
Joomla CMS & vTiger CRM integration with intelligent consulting to increase site visitors, improve leads and convert more qualified prospects into customers.
Ogy Nikolic Joomla Consultant Disclaimer:
- The technique used by OGO Sense does not involve storing identifiable customer data within your Google Analytics account which is against the Google Analytics terms of service.
