Joomla lead captureSometimes businesses complain that they receive too few website leads. But some other times, just the opposite could be a much bigger problem.

Before you decide that you want more targeted traffic to your Joomla website, you have to figure out how you're going to handle your sales & order fulfillment process.

1) Make sure your qualified sales staff is in place. What happens if you don't:

  • you won't respond to your leads fast enough & will lose them to competition.
  • you will suffer from bad customer experience and bad business reputation.
  • even if you pay your sales staff mostly commission, you will still lose their base salary and lost sales revenue.

2) Make sure your business operation is able to fulfill new requests. For example, what happens, if you don't: 

  • your custom will experience delayed service or product.
  • your will suffer bad customer experience and bad business reputation.
  • your existing staff will be more overloaded and will treat existing customers even worse.

For those reasons, it's the best and easiest to integrate a CRM with your existing Joomla site, then keep track of relevant CRM metrics. CRM options are numerous these days and you should get started with one before you are hit with too many leads!

Please post your questions or comments below.

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About the Author

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Ogy Nikolic
Joomla Consultant

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