If you live in the US, you’re only likely to need an English based website unless you’re also trying to target an ethnic community (example: Russians living in the US:
bilingualrussian.com )
Considering that I consult with small businesses operating in the European Union as well, the need for multilanguage websites arises a lot more often because the European market is much more diverse when it comes to languages used. A small business owner looking to sell products in the European Union should consider the following items before looking to develop a multilingual online store:
- search engine optimization
- switching of languages on the website (example: English, Dutch and French)
- easy way of entering different language translations
- having email notifications in proper languages
- shipping options based on the destination country, order amount, etc.
- different payment options (online merchants). Example, iDeal is very popular in Netherlands
- getting started with a proper design, site architecture, standard and custom functionalities, training, content import, testing and proper site release.

OGO Sense develops multilingual ecommerce sites using Joomla, Virtuemart, Jomfish, sh404SEF and some other extensions. Our most recent example includes
makeuptouch.eu. If you have ideas or questions for another related topic, please
contact me.