If you live in the US, you’re only likely to need an English based website unless you’re also trying to target an ethnic community (example: Russians living in the US: bilingualrussian.com )

Considering that I consult with small businesses operating in the European Union as well, the need for multilanguage websites arises a lot more often because the European market is much more diverse when it comes to languages used. A small business owner looking to sell products in the European Union should consider the following items before looking to develop a multilingual online store:
  1. search engine optimization
  2. switching of languages on the website (example: English, Dutch and French)
  3. easy way of entering different language translations
  4. having email notifications in proper languages
  5. shipping options based on the destination country, order amount, etc.
  6. different payment options (online merchants). Example, iDeal is very popular in Netherlands
  7. getting started with a proper design, site architecture, standard and custom functionalities, training, content import, testing and proper site release.
makeup-touch.png OGO Sense develops multilingual ecommerce sites using Joomla, Virtuemart, Jomfish, sh404SEF and some other extensions. Our most recent example includes makeuptouch.eu. If you have ideas or questions for another related topic, please contact me.
 
blog comments powered by Disqus

About the Author

ogy-small

Ogy Nikolic
Joomla Consultant

For more on increasing your Joomla website effectiveness, subscribe to the RSS Feed, follow us on Twitter, become our fan on Facebook or connect to us on LinkedIn. If we can help you or your business, contact us at OGO Sense.

Subscribe via Email

* indicates required
rss