Case Studies

super-scoopers

SuperScoopers.com

Project Year: 2019
About: Super Scoopers is a new dog waste removal business in Dallas Texas market and most of its current clients come from Frisco, McKinney, Plano and surrounding areas.
Company Size: 2
Company Location: Dallas
Founded: 2015

Introduction

Super Scoopers contacted OGO Sense when trying to improve its organic reach. Super Scoopers website was not easily found and business awareness was not improving so it was becoming hard to increase new signups.

Problem

Super Scoopers moved its operations from Louisville, Kentucky to Dallas, Texas and saw an unexpected drop in online awareness. If they did not do something, business would not be able to attract enough business and grow its operations. 

First we identified some of the key negative factors that were preventing Super Scoopers from ranking higher in Google 3-Pack:
  • Use of PO Box as street address.
  • Inconsistent use of NAP (Name - Address - Phone).
  • Low number of business citation within reputable business directories.
  • Not using the highest page authority url as Google My Business Landing page.
  • Not making any Google My Business posts.

Solution

OGO Sense ran an experiment to increase the number and quality of website signups via Google My Business. 
Specific techniques included:
  • Listing business name, address and phone on all website pages.
  • Linking to the most important 3rd party social media properties from the website.
  • Improving consistency of business listings across the web.
  • Showcasing Back to School Promo on Google My Business listing to increase engagement.
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Results

We addressed negative factors that prevented Super Scoopers from showing up in Google’s 3 Pack. We can also easily track Google My Business listing traffic via custom campaign link to verify the traffic volume and conversions. We plan to scale up Google My Business traffic volume and website signups by increasing number of client reviews and quality inbound links to superscoopers.com
 
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Client Testimonial

“It has been a pleasure working with Ogy and his team. I first contacted Ogy about increasing our SEO at our new location in Dallas, TX. Not only has Ogy helped with our SEO, but he has made many helpful suggestions/solutions on other marketing areas where we can improve. Ogy does an excellent job keeping us well-informed through frequently updated action lists. He and his team have an effective approach to online marketing and are extremely responsive when you need them.”
Brian Chesser, Super Scoopers, Dallas TX