deltakits.netProject Year: 2021
Project Timeframe: Ongoing
About: Delta Kits has helped over 10,000 auto industry customers in over 75 countries generate additional revenue and profit by supplying them with the best windshield repair and headlight restoration products on the market.
Company Size: 10
Company Location: Eugene, Oregon
IntroductionDelta Kits has already used OGO Sense to multiple versions of its US website and runs ongoing marketing experiments with us.
ProblemAll around the world, customers use Delta Kits windscreen repair products as well as headlight restoration tools. Many interactions take place in different languages, in different currencies and across international borders. Shipping and customs costs represent a challenge when customers order from the European Union (Cyprus, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden), United Kingdom and other Non-EU countries (Switzerland, Norway, Serbia, Bosnia and Herzegovina, Montenegro, Albania, North Macedonia, Ukraine, Iceland and others.)
SolutionOGO Sense designed an international e-commerce website where European customers may order professional windscreen repair kits, windscreen crack repair resin and more. Our improvements include but are not limited to:
- Implement multilingual website (currently in 2 languages - UK English and German)
- Allow for multiple currencies (Euro and British Pound)
- Allow for multiple shipping carriers based on destination (example UK Royal Mail + DHL)
- Simplify customs fees by locating warehouses within particular countries.
- Improve brand consistency and mobile experience.
- Improve user experience and checkout process.
ResultsOur ongoing experiments will help Delta Kits distributors in Germany and UK take the lead over other competing windscreen repair equipment and supply websites. OGO Sense keeps an updated list of website priorities and issues to address over the next period. Delta Kits has refreshed its online image which will better connect with its European customers. After the initial release, the new website received its first orders and inquiries related to professional windscreen repair kits and windscreen repair resin. In German, we would call those Professionelles Autoglas Reparatur System and Steinschlagreparaturharz!
Client Testimonial“The OGO Sense team is outstanding to work with. Two years ago, they redesigned our e-commerce website geared toward the windshield repair and headlight restoration industry to the next level. This year Delta Kits decided, using the same design, to go global, starting with Europe. OGO Sense created a dynamic, multilingual, multi-currency website to increase sales throughout the world.”
Sheri Mikkelsen, Marketing Manager, Delta Kits Europe