Knowlesco.comProject Year: 2015 and 2016
Project Timeframe: Ongoing
About: KnowlesCo.com is #1 rental and real estate company on Mount Desert Island, a popular East coast vacation destination including the town of Bar Harbor and Acadia National Park.
Company Size: 10
Company Location: Northeast Harbor, Maine
IntroductionThe Knowles Company has initially hired OGO Sense to release their website redesign and maintain the technical aspects of the website.
ProblemThe Knowles Company already had a new website and wanted to further maximize on their online presence and improve marketing results of their rental and real estate businesses. While the Knowles Company is an established business in the area of Acadia National Park with a physical office in the Northeast Harbor, competition from a couple other similar sized real estate and rental agencies make it more difficult to attract new business. If they did not improve its online marketing on an ongoing basis, the Knowles Company would not be able to stay as one of top real estate companies on the Mount Desert Island and in Downeast Maine.
SolutionOGO Sense ran (and continues to run) ongoing Internet marketing experiments to improve the online marketing channel. Each experiment consists of prior research followed by choosing a specific improvement such as:
- Design and implement a recent activity feed
- Increase a number of luxury home prospects
- Increase quality and number of rental section leads
- Create a website blog
- Run the Acadia’s centennial promotion
- Implement rental search availability and pet filter
- Implement map search for rental properties
- Design and implement an online guest book for rental properties
ResultsogosenseMethodology experiments help maintain the Knowles Company lead in the rental business and ensures they sell more luxury and family homes each year. New rental and real estate leads are certainly up but it’s worth mentioning that this was in part possible because we also improved other key website metrics in 2016 vs 2015 such as:
Client Testimonial“OGO Sense team is honest and has good work ethic. Their ability to keep us focused (ie: sometimes we get lost in the aesthetics of the site, and the team gently guides us back to the real purpose which is functionality and growth of our business.”
Heather D. Jones, Business Manager/Associate Broker/Owner, The Knowles Company