Deltakits.comProject Year: 2015 and 2016
Project Timeframe: Ongoing
About: Delta Kits has helped over 10,000 auto industry customers in over 75 countries generate additional revenue and profit by supplying them with the best windshield repair and headlight restoration products on the market.
Company Size: 10
Company Location: Eugene, Oregon
IntroductionDelta Kits has learned about OGO Sense through Internet research on ways to improve its Internet marketing results.
ProblemDelta Kits was one of the first windshield repair suppliers to have a website and one of the first to offer online ordering. At one time, its online presence was better than all of their competitors but due to staff and online marketing changes, DeltaKits.com website lost the edge over competitors.
SolutionOGO Sense ran (and continues to run) ongoing ogosenseMethodology experiments to improve online marketing and sales. Each monthly experiment consists of evaluating the business strategy followed by choosing a specific improvement to do. Examples of such improvements include:
- Improve online sale count for windshield repair kits
- Update homepage for improved bounce rate and user experience
- Enhance WiseCrack newsletter branding
- Improve paid advertising ROI
- Create a brand website for a new product
- Switch to a better online payment processor
- Increase newsletter subscription rate
- Design and implement shipping calculator for internal use
- Increase search engine rankings for a product category
ResultsOur ogosenseMethodology experiments helped Delta Kits’ online store to take their lead back over other competing websites. OGO Sense keeps an updated list of website priorities and issues to try to address over the next period. Client was able to refresh its online image and can better connect with over 10,000 customers in over 75 countries. More specifically, after we started ongoing improvements the online shop achieved double digit revenue growth 4 quarters in a row and each quarter was the best quarter in the history of the company!
“We have worked with several Internet marketing companies in the past but none that took the time to explain what they were doing and why. OGO Sense tries to understand our business and asks for our input.”
Brent Deines, President, The Delta Kits, Inc.